Honoring Western Traditions

Dedicated to preserving Western Heritage of Merced County and surrounding counties. Keeping rodeo culture alive and celebrating the spirit of the American West through community events and education through the Western Heritage Foundation.

Rodeo Roots

Honoring the spirit of classic rodeo traditions.

Youth Programs

We support young riders and aspiring rodeo stars through mentorship and training, nurturing the next generation of western heritage keepers.

A group of enthusiastic kids wearing cowboy hats learning roping skills on a sunny day.
A group of enthusiastic kids wearing cowboy hats learning roping skills on a sunny day.
Community Events

Our foundation hosts local rodeos and heritage festivals that bring families together to celebrate western culture and create lasting memories.

The foundation’s dedication to preserving rodeo culture shines through every event they host.

Jake R.

A smiling cowboy tipping his hat at a lively rodeo event under a clear blue sky.
A smiling cowboy tipping his hat at a lively rodeo event under a clear blue sky.

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Get in Touch

Questions? Reach out to keep rodeo spirit alive.